Tesco is trialling a new menopause-friendly section in selected stores, helping customers find dedicated products to help manage their symptoms and highlight other items that are safe to use when menopausal.
It comes as the retailer joins forces with GenM, an awareness collective who empower brands to transform how women search, source and shop when going through the menopause. The M-tick, the world’s first symbol to signpost menopause-friendly products, will now be clearly visible on products, both in Tesco stores and online.
And to celebrate the partnership, for the next six weeks products from a number of leading brands will have their own dedicated space at the end of an aisle in nearly 200 stores across Great Britain. This will give customers experiencing menopause confidence to shop for products they need and want, alongside supportive education to help customers understand what products will help their personal symptoms and help them decide what is right for them.
With more than 70% of women experiencing one or more of the 48 types of recognised menopausal symptoms*, many of which can be debilitating and life-changing, key products to feature in the dedicated display include Vitabiotics vitamins, Nivea, Olay and Simple skincare products, and Tena and Always products. Davina McCall’s bestselling new book, ‘Menopausing’, will also be featured on the aisle ends.
While on Tesco.com, customers can now browse a permanent dedicated menopause filter under the Health & Beauty section of the website, where they will find more than 450 carefully curated products chosen as a result of research into online shopping habits of those going through the menopause.
Tesco is committed to Menopause support and in October 2023, it announced that the free Understanding Menopause booklet from not for profit organisation Menopause Support would be easily available to every customer who accesses Tesco.com, to help them prepare and manage their symptoms better and look after their health.
And with over 130,000 women working for Tesco, #Tesco is further supporting colleagues going through the menopause with a number of initiatives, including menopause friendly uniforms made from a lightweight, more breathable fabric that is cooler and more comfortable to wear at work.
Tom Lye, Tesco’s Category Director for Health, Beauty and Wellness, said:
“Tesco is committed to transforming the shopping experience for those going through the menopause and working with Gen-M is the next step in supporting our customers and colleagues. We hope the dedicated display in stores and the online filter will provide reassurance around what products are safe to use and help signpost to products that can ease the symptoms associated with menopause.”
Heather Jackson, co-founder of Gen-M, said:
“We are delighted to welcome Tesco into the GenM collective of responsible brands and retailers and couldn’t be prouder to see Tesco creating a designated space for menopause-friendly products in stores and deploying our game-changing menopause-friendly symbol, the MTick, as the all-important signpost to these products.
“Tesco is pioneering the future of retail and leading the way in truly embracing and understanding menopausal consumers, underpinned by our research. All of this serves to empower this historically overlooked audience with the choice and control to manage their menopause in the way that best suits them. We can’t underestimate the impact of a national retailer leading the way and showing what is possible.”
- *Source – Menopause Support’s #MakeMenopauseMatter campaign, October 2023.
- Trial runs from 7th February to 19th March 2024 in 189 stores across Great Britain.
Products on in-store aisle end display
Vitawell Beauty Shine & Glow Sweet Berry Gummies 60 Pack
Vitawell Collagen Gummies Strawberry 50’S
Vitawell Women’s Health Menopause Support 60 Capsules
Vitawell Womens Health Perimenopause Support 60 Capsules
Feroglobin B12 Sustained Release Caps 30
Menopace 30S
Perfectil 30S
Wellwoman 50+ 30S
Newfoundland Menopause Test X 2
NIVEA Cellular Luminous 630 Anti-Dark Spot Face Serum 30ml
NIVEA Cellular Luminous 630 Anti-Dark Spot Day Cream SPF50 40ml
NIVEA Luminous630 Anti-Stretch Marks & Dark Spots Body Cream 200ml
NIVEA Luminous630 Anti-Stretch Mark Body Oil-Serum 100ml
Nivea Power Anti-Wrinkle 60 + Face Cream 50ml (Day)
Nivea Q10 Anti-Wrinkle Skin 60+ 50ml (Night)
Nivea Q10+ Arganoil Firming Body Lotion 400ml
Olay Anti-Wrinkle Mature Skin Day Cream Moisturiser
Olay Collagen Peptide 24 MAX Moisturiser
Olay Collagen Peptide 24 MAX Eye Cream
Simple Age Regen Face Wash 150ml
Simple Age Regen Day Cream 50ml
Simple Age Regen Night Cream 50ml
Nivea Lavender & Hydration Body Lotion for Dry Skin 400ml
Davina McCall Menopausing
LIGHTS by TENA Liner Long 4x20p
LIGHTS by TENA Liner 6x24pcs
LIGHTS by TENA Light Liner 5x28p
Always Discreet Normal INCONT Pads 12 pk
Always Discreet Long INCONT Pads 10 PK
Always Discreet Long Plus INCONT Pads 8 PK
