Responsible to: Sales & Marketing Director Responsible for: Marketing Intern Rate of Pay: £27,000 P/A
Holidays: 28 days per annum (including bank & public holidays)
40 hours per week (Average of 40 hours per week, with some evenings and weekends as required. Park Theatre will offer a Time Off in Lieu policy)
About Park Theatre:
Park Theatre opened in May 2013 after three years of planning and building and is comprised of:
Park200 (a 200 seat theatre with stalls and circle), Park90 (a flexible studio space), the Morris Space (a multifunctional room used for rehearsals, workshops, readings and the majority of our creative learning activity); the Theatre Bar and additional facilities (including offices, dressing rooms and a green room). We are a registered charity and a company limited by guarantee, overseen by a non- executive Board of Trustees. We have a talented and dedicated team of 16 permanent staff, plus a pool of casuals and volunteer ushers.
Park Theatre are invested and rooted in the local community and seek to work with local residents, businesses and partner organisations to create a better Finsbury Park for everyone. In everything we do, we aim to be warm and inclusive; a safe, welcoming and wonderful space in which to work, create and visit.
This is an exciting moment to be joining Park Theatre. Following a hugely challenging time for the sector throughout 2020, we are looking forward to opening our doors again in 2021. We want to come back stronger than ever; we have plans to produce more in-house productions, to develop stronger income streams and greater financial resilience and to support greater diversity in our programming, our staff and our audiences.
Purpose of the Job:
Reporting to the Sales & Marketing Director, the Marketing Manager is responsible for promoting our wide range of artistic and community activity, building audiences and raising our organisation’s profile. The primary focus will be on the creation, delivery and successful outcome of marketing campaigns, this includes taking a lead on marketing for our smaller theatre Park90. The Marketing
Manager will provide excellent customer service to all theatre patrons, the visiting companies andco-producers and ensure that all revenue generating opportunities are maximised. Alongsidemaximising income and raising the profile of the organisation, the post holder will ensure audiences are developed and maintained in line with the organisation’s audience development strategy and provide audience insights. The Marketing Manager will be a guardian for all aspects of Park Theatre’s brand and ensure our continuing high standards are met. The role will work closely with Sales & Ticketing Manager and Sales & Marketing Director, Park Theatre’s Development and Creative Learning departments and external producers to ensure consistency of approach in all our outward
facing communications.
Responsibilities: Main Responsibilities
To lead on communications with Park90 producers, assisting them with the planning and
implementation of their marketing campaigns
To manage the overall Park90 season timeline, planning ahead to keep all producers on
schedule with copy, print and digital deadlines
Contribute towards the devising, implementing, monitoring and evaluation of marketing
strategies for all shows presented at Park Theatre, effectively contributing to the achievement of financial, outreach and artistic objectives.
To take a lead on the day to day running of social media channels, planning social
campaigns, setting up paid adverts, liaising with producers on content schedules, liaising
with other departments for non-show based content, ensuring a daily presence via Twitter, Facebook and Instagram
To create, send and analyse the effectiveness of theatre email newsletters on DotDigital/
Spektrix
Oversee the production of printed and digital campaign materials, working with external
design and creative agencies, producers, web developers, printers, mailing house and
distributors, to ensure delivery of marketing campaigns and assets on time and to budget. Act as a guardian for Park Theatre’s brand and values, ensuring appropriate and consistent
guidelines are maintained both internally and externally.
Write copy for print, direct mail, adverts and other marketing material as and when required
and accurately proof read all produced material.
To work with the Sales & Marketing Director to provide meaningful insight into audience
characteristics, to analyse and identify key customer trends via Spektrix, Google Analytics, social insights and qualitative feedback and evaluate the effectiveness of campaigns and audience development strategies and evaluate ROI on marketing spend.
To assist in the creation of audio and video content as necessary for in house productions
and Creative Learning or Development projects
To manage PS and social media swaps and the email communications schedule
Update Park Theatre’s website on a regular basis
To support the Sales & Marketing Director on season launches
To take on small design jobs in house as necessary
To create front of house displays for current shows, ensure a constant presence of
marketing print around the building and regularly update the digital advertising screens
To work with the Community Engagement Manager on the Creative Learning marketing
budget, put a yearly campaign in place including email newsletters & social media and
outreach to the local community via schools and groups
To support the Development department on campaigns such as Park Keepers, Annual Fund,
Galas and Fundraisers
To work closely with Park Theatre’s Access Coordinator on best practice, ensuring Park
Theatre is a warm and welcoming space for all
Support the marketing of Park Theatre Cafe Bar
Deputise for the Sales & Marketing Director as required To line manage Marketing Interns
Ensuring compliance with Data Protection legislation and PCI
Press
Attending regular meetings with Park Theatre’s external press representatives and providing
them with regular updates
To manage Park90 press nights alongside the Sales & Ticketing Manager, liaising with
producers and external PR companies on guest lists
To attend Park200 press nights to support and, on occasion, deputise for, the Sales &
Marketing Director.
To liaise with Park Theatre’s Administrator on the creation of press night invitations and
inviting guests to press events
Audience Development
To lead on the development of Park Theatre’s under 26 membership scheme, Park Up To assist the Sales & Marketing Director on implementing Park Theatre’s audience
development strategy
Work with the Sales & Marketing Director to monitor quantitative and qualitative audience
customer feedback via surveys
Contribute to the continued development of the organisation’s digital presence, identifying
new ways to use digital technology to bring Park Theatre to a wider audience.
Develop and review audience development strategies, building the necessary networks and
relationships to target new audiences.
Communication
To provide regular updates on the effectiveness of Park90 marketing activity and show
campaigns in weekly Sales & Marketing team meetings including mapping overall sales
trends in the venue over time
To attend marketing meetings with Park90 producers, offer guidance and support on best
marketing practice to companies in the building
To participate in regular Sales & Marketing team meetings with the wider team including
casual staff, informing them on the latest updates, policies and listening to feedback
Finance
To manage the internal marketing budgets for Park90 shows, recording in house costs,
raising purchase orders and managing invoices ensuring all parties remain within budget.
Plan, manage and monitor the approved marketing budgets ensuring that expenditure is
kept within agreed limits, liaising with the Sales & Marketing Director
Maximise income and minimise expenditure without the loss of quality, in all areas of
responsibility.
Person Specification
Essential
Demonstrable experience in a theatre marketing role
A proven ability to build relationships with a wide range of stakeholders (for example,
visiting companies, internal producing departments, external marketing agencies) Proven experience of managing/ working with budgets.
Self-starting, enthusiastic and reliable
Ability to multi task, work unsupervised and meet deadlines
Ability to manage time and prioritise workload – both individually and within a team Excellent customer service and telephone manner
An eye for design and marketing imagery
Experience of Microsoft Office packages
Excellent attention to detail and keen proofing skills Excellent planning and organisational skills
Sound numeracy and IT skills
A passion and commitment to theatre
Desirable
Experience of using Spektrix
Experience of using DotDigital
Design experience with Photoshop or InDesign Website CMS experience
Photography and videography experience
Google Analytics and Google Adwords experience
Experience of paid social media advertising via facebook, twitter, instagram or youtube
Application Procedure:
Applications should be made by submitting a covering letter explaining in no more than two sides of A4 what attracts you to the position and evidence of your ability to fulfil the role and meet the person specification. Please also submit a C.V. and a completed Equal Opportunities Monitoring Form by visiting https://cutt.ly/Lki5oDV
Applications should be addressed to Dawn James, Sales & Marketing Director and sent via e-mail to
jobs@parktheatre.co.uk by 10am on Monday 14 June 2021.
Park Theatre operates a Positive Action policy to aid in our endeavour to diversify our workforce. Any disabled candidates or candidates from a BAME background who meet the essential criteria listed in the person specification will be guaranteed a first round interview. If you feel that this applies to you, please include the following sentence at the end of your application letter: I would like my application to be considered under Park Theatre’s Positive action policy.
