The Home Office is branded racist for trying to get the message of #knifecrime directly to “criminals” by putting messages on fried chicken boxes across England and Wales. Many feel that this is extremely undermining to ignore the very obvious stereotyping. According to Home Office research young people are targeted in fast food joints by gangs and sometimes groomed into joining. (Image courtesy of #KnifeFree)
The anti-knife crime adverts are causing offence: with many feeling it is a waste of government spending when money would be better spent on correct policing, crime prevention and finding the route of the problem.
On the #knifefree website https://www.knifefree.co.uk/real-stories/ young people share their stories.
On the PR week website PR professionals have slated the campaign as racist and badly targeted. https://www.prweek.com/article/1593925/racist-cynical-badly-targeted-pr-pros-slate-home-office-knifefree-chicken-shop-campaign