WORTH Partnership Project creates and supports transnational collaborations between fashion designers, creative people, manufacturing enterprises (SMEs) and technology firms looking to develop design-driven and innovative products.
The WORTH Partnership Project will be participating in the Milan Design week during the event SuperDesign Show 2019. During the most important Milanese events worldwide regarding design, which last year registered more than 450,000 visitors.
WORTH will exclusively present the 25 highly innovative projects of the 1st call winners, within the Superdesign Show: one of the most visited events of Superstudio Più and scope of the Tortona District, with the art direction of Giulio Cappellini, architect and designer who led the homonymous brand to be among the most important “trend setters” in the world.
The booth will be organized within the 17,000 square meters of Superstudio Più that has recorded more than 100,000 visitors and 2,000 accredited journalists within 2018 alone. The Superdesign Show with its concept of “less fair, more museum” is the first of these international events selected by WORTH for its quality, excellence and search for the best trends, which goes well with its philosophy of giving new impetus to the creative industry and to the most disruptive projects.
During Milan Design Week 2019, the members of the winning partnerships of the first call will have the opportunity to show the successes and progress of their products, tell their story and share a new way of doing innovative design based on international collaboration.
From the 60s to current day Milan Design Week has managed to brings design magic to a whole city for one week in April of every year. Whether it’s on Salone del Mobile, Fuorisalone, or on either of the design district of Milan (Brera Design District, Ventura Centrale Design District, Tortona Design District and 5 Vie Art Design District) wherever you go during this period, you can feel and breathe “innovation” and “design” all around Milan. If you choose a Milan break then this is the best time to go!