Landscapes and Unforgettable Experiences
The campaign will highlight eight Brazilian gems that blend scenarios such as beaches and nature with Brazilians’ passion for sports. The launch will take place during the Paris Olympics
16/07/24 – Breathtaking landscapes, sun, beautiful beaches, and lush nature: Brazil is the perfect country to live unforgettable experiences, such as surfing the best waves, appreciating the sunset or navigating through the heart of the Amazon. With the message “Visit Brazil, You Have Everything to Gain,” the Brazilian Tourism Board (Embratur/Visit Brasil) launches, during the Paris Olympics 2024, a campaign to promote Brazilian destinations in Europe. The films and pieces will reveal eight Brazilian gems, each offering a mixture of iconic landscapes and Brazilians’ passion for sports, which goes far beyond football. The scenarios are perfect for sports practice and contemplation of natural beauty, besides highlighting the joy and warmth of Brazilian people.
The official launch event takes place on July 27th at Casa Brasil, a space dedicated to the country during the Paris Olympics, with music, sports, cultural performances, dance, and gastronomy. The location will be a vibrant meeting point for visitors from all over the world, Brazilians, and athletes during the 17 days of competition – from July 26th to August 11th at Parc de La Villette. Casa Brasil is an initiative of the Brazilian Olympic Committee (COB), sponsored by Visit Brasil/ Embratur and the Brazilian Micro and Small Business Support Service (Sebrae).
“Brazil is a country of continental dimensions, with rich cultural diversity, stunning natural landscapes, and very welcoming people. From the vibrant metropolis of São Paulo to the paradisiacal beaches of Rio de Janeiro and the Northeast, the Amazon with its lush forest, Brazil offers an infinite range of experiences for all tastes. With this campaign, we will show that Brazil is ready and open-armed for international tourists; we will showcase our diversity, our passion for sports, and the energy of our country to enchant Europeans,” emphasises Embratur President Marcelo Freixo.
Visit Brazil, You Have Everything to Gain
The “Visit Brazil, You Have Everything to Gain” campaign highlights Brazil’s passion for sports and the various modalities that can be practiced in its diverse destinations. The campaign presents some of the main sports that contribute to the definition of the Brazilian identity, such as:
Beach Volleyball and Women’s Football in Rio de Janeiro: Feel the pulse of Brazil’s most iconic beach, where volleyball and football meet the vibrant rhythm and beauties of Rio, such as Christ the Redeemer and Pão de Açúcar (Sugarloaf Mountain).
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Surfing in Pipa, Rio Grande do Norte: Catch the waves in Pipa, a haven for surfers where adrenaline meets breathtaking coastal beauty.
Kitesurfing in Jericoacoara, Ceará: Glide through the skies above Jericoacoara, where the wind dances with the dunes, creating an exciting kitesurfing experience.
Sailing in Florianópolis, Santa Catarina: Embrace the tranquility of Florianópolis, where crystal-clear waters and gentle breezes invite you to sail on an unforgettable adventure.
Canoeing on the Tapajós River, Pará: Embark on an adventure along the Tapajós River, where the lush Amazon rainforest meets the tranquility of a canoeing paradise.
Canoeing in Bonito, Mato Grosso do Sul: Explore the enchanting landscapes of Bonito on an adventure through crystal-clear waters amidst the region’s lush nature.
Skateboarding in São Paulo: Glide through São Paulo’s vibrant urban energy, where skateboarding is not just a sport but also an art form through the city streets.
Mountain Biking in Arraial D’Ajuda, Bahia: Discover a true paradise of beautiful beaches, sun, warmth, and thrilling trails.
Learn more about these Brazilian destinations at visitbrasil.com.
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