It includes a 90-second trailer for the big screen created by DCM’s creative arm, DCM Studios and independent production company, Common People Films (CMN PPL), with stories inspired by some of the young people #BAFTA has supported to realise their creative potential. It rolls out in cinemas across the UK from today until 17 January 2024, and is found on YouTube @BAFTA here.
‘Follow Your Spark’ is the second collaboration between BAFTA and DCM following last year’s ‘Behind Every Bafta’ cinema campaign.
This year’s campaign was conceived by director Jeaniq Amihyia around the concept of following your creative spark, or in Micheal Ward’s words, “the exact moment you unlock your true passion” as well as the ways in which BAFTA can help develop your career. Ward won the EE BAFTA Film Awards’ EE Rising Star Award in 2020, and his impressive credits include Steve McQueen’s Small Axe series, Top Boy, and Sam Mendes’ Empire of Light. Amihyia, director and photographer, is founder of The Starting Seven – a community-based production studio in London prioritises working with young creatives regardless of race, gender or sexual orientation.
Micheal Ward said:It’s not always easy to recognise the opportunities and the different job roles there are in the film and TV space, especially for people of my background. Some of my friends studied to become electricians at college, and you can use that to go on to work in Film Lighting, which you might not know about. So, it’s important to show people that there are opportunities out there. And BAFTA’s work is also important because it tries to level the playing field, for the amazing people from ethnic minorities that are very good at their jobs but don’t get the opportunities because the pathways aren’t there for us.
The video highlights the range of free resources and programmes on offer from BAFTA year-round, through three stories inspired by real-life examples:
- The first features a young person called Nathalie, watching the EE BAFTA Film Awards at home with her family. Inspired, she loads up a free BAFTA Guru masterclass on her phone. The camera then cuts to Nathalie experimenting with different lighting techniques with her phone.
- The second case-study zooms in on Sophie, an emerging games developer. Suffering a creative block, she receives a call from her BAFTA mentor who helps her complete her game.
- The third case-study introduces us to Joshua, an aspiring hair stylist. Thanks to a BAFTA Bursary he takes up a hairstyling course, eventually leading to a career styling on sets.
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