As #FARFETCH continues its efforts to champion and give space to more Black-owned brands, boutiques and creatives, the global platform for the luxury fashion industry is pleased to announce its most recent partnership with Nataal.
#Nataal is the leading global multimedia brand celebrating contemporary fashion, beauty, visual arts, music and culture from #Africa and its diaspora. In this year-long partnership, FARFETCH will work with Nataal and their community of change makers, to create content that supports their revolutionary talent.
The first iteration of the partnership launches on 3rd February, as part of FARFETCH’s celebration of US Black History Month, and is brought to life through a collaboration with Balmain and their Creative Director, Olivier Rousteing. This special story, inspired by Rousteing’s Black style icons, was captured by photographer Kenny Germé and stylist Edem Dossou, in a shoot and editorial that express how the ground-breaking spirit of these icons remains an enduring influence on modern luxury today.
Nataal creative director, Marie Gomis-Trezise says: “It was important for us to share this opportunity with Kenny and Edem, two Black artists in Paris who have brought their unique gaze to this story alongside a diverse creative team. We hope this project opens doors for more young Black French artists to work with luxury houses in future.”
Through this partnership FARFETCH will bring Nataal’s vision to a global audience, in an effort to continue dialogue between our communities, and celebrate the undeniable talent of the creatives at its core.