Mark Barlow, General Manager, Showcase Cinemas UK, said: “Since the lockdown started, we have been working on what measures will be implemented when we are allowed to reopen, for the comfort and safety of guests and employees alike. We have also been liaising throughout with the UK Cinema Association and the relevant authorities and will continue to do so until such time as we reopen, based on the latest government guidance. It is clearly dependent on many factors, but the most recent announcement from the government gave a proposed date of 4 July for leisure destinations that can implement social distancing and other safety measures to reopen, and this is what we are currently working towards.
These measures include being able to restrict capacities per auditorium to maintain social distancing requirements, as well as staggered film start times on a reduced schedule, online bookings, contactless payments throughout, Perspex shields at all till points, and wipes and hand sanitiser stations located throughout our buildings. We have also designed a comprehensive new cleaning programme and employee PPE requirements to ensure that our number one priority – the health and safety of everyone in our cinemas – is achieved.
Watching a film on the big screen is one of Britain’s biggest passions and we’re really excited that we will be able to welcome film fans back to our cinemas very soon.”
A spokesperson for the UK Cinema Association, said:
“We have made clear to the UK Government – and the devolved Governments in Scotland, Wales and Northern Ireland – that, on the basis of our understanding of the safeguards that will need to be in place before cinemas can safely open, most venues will be ready to do so by the end of June. The suggestion that this might be considered around 4 July for cinemas in England is therefore welcome.”
Showcase and Showcase Cinema de Lux are owned and operated by National Amusements, Inc., a world leader in the motion picture exhibition industry operating more than 906 screens in the US, UK, Brazil and Argentina. National Amusements delivers a superior entertainment experience under its Showcase, Showcase Cinema de Lux, Superlux and UCI brands.
Based in Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is the parent company of ViacomCBS. For more information please visit www.showcasecinemas.co.uk, follow @showcasecinemas or search ‘Showcase Cinemas UK’ on Facebook.