Sotheby’s Institute: Introduction to Arts Marketing

Why Sotheby’s Institute?

Arts marketing is a fast-paced and competitive industry. This unique five-day course provides participants with a thorough grounding in marketing concepts, theories and practice through the analysis of effective and ineffective scenarios in today’s art world. Classroom-based lectures are complemented by case studies and panel discussions involving leading experts in the field.
Designed for those with no previous professional experience, the course is suitable for all who seek to enhance their practical and theoretical understanding of marketing in the arts. Participants often include:
Undergraduates looking to complement their academic studies
Recent graduates looking to further their knowledge of the field prior to entering the art industry
Practicing artists
Commercial gallerists
Marketing practitioners looking to apply their expertise to the commercial art world today
At the end of the course, participants will have:
Explored digital, influencer and content marketing; social media; optimization tactics; brand management; public and press relations; and strategic and budget planning
Been equipped with a thorough understanding of the role of effective marketing in the visual arts today
The Details
Course Dates
Day Course: 10.00am-5.00pm
Dates: July 8, 9, 10, 11, 12, 2019
Venue: The course will take place at Sotheby’s Institute of Art, 30 Bedford Square, London, WC1B 3EE.

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