LONDON show ROOMS provides a unique opportunity for emerging British designers to promote themselves outside London. The pop-up showroom is a strategic element of the British Fashion Council’s support and mentoring scheme.
The BFC launched LONDON show ROOMS in 2008, taking emerging talent to Paris during Paris Fashion Week to sell in a showroom environment. The initiative was an instant success and has grown season on season, supported by Sarah Mower, BFC Ambassador for Emerging Talent, who took the lead in galvanising high profile media support for London’s brightest rising stars.
Mowalola, by Nigerian-born London-based Mowalola Ogunlesi, showcases menswear as you rarely see it: sexy and unhindered by stereotypes. Since she graduated from Central Saint Martins’ fashion print course in 2017 the industry has stood up, took notice, and immediately wanted to know more about this young designer, who describes her approach to design as ‘a celebration of the black African male: his culture, sexuality and desires’ and of pan-African masculinity. Mowalola’s graduate collection “Psychedelic” paid homage to Nigerian psychedelic music and the city’s petrol heads of Lagos with seductive leather garments dappled with paint. Collaborative projects include working with Skepta on costumes for his music video Pure Water, a Nike commission to create and style outfits for Nigeria’s World Cup team, Solange Knowles amongst others has worn the collection, and Ogunlesi has created a film for SHOWstudio.com titled ‘Kilon Shele Gan Gan’.
LONDON show ROOMS Paris at TRANOÏ WEEK
Thursday 20th June – Tuesday 25th June 2019
10.00 – 19.00 (closing at 18.00 on Tuesday 25th June 2019). WHERE: 22 rue de la Roquette, 75011 Paris, France