FAIRTRADE CELEBRATES 25TH BIRTHDAY SINCE FIRST PRODUCTS LAUNCHED IN UK

This October Fairtrade kicks off its 25^th birthday celebrations with a long weekend of parties, activities and events from Friday 4^th– Monday 7^th October 2019, which will see the public show their ongoing support for the 1.6million farmers and workers behind the UK’s most visible ethical label.

Celebrating the 25^th anniversary since the first few FAIRTRADE Mark certified products were launched by Cafédirect, Clipper tea, Green & Black’s and Percol Coffee in 1994, the Fairtrade Foundation thanks the public for fighting for the rights of vulnerable people who are exploited by trade. Thanks to the demands of consumers  today there are around 5,000 Fairtrade-certified products on sale in the UK. some fairtrades you should know:

Cafédirect

·         Cafêdirect sources 100% Fairtrade coffee, tea and hot chocolate from 13 countries and works directly with 18 coffee growing co-operatives.

·         Cafêdirect was founded by 4 UK charities in 1991 and today gives 50% of its profits directly to a farmer-led charity, Producers Direct, which supports over 600,000 farmers in improving the quality of their crops and their livelihoods.

·         Cafédirect became the first UK coffee company to be B Corp certified in 2018.

Clipper Tea

·         Clipper Tea was the UK’s first and today is the world’s largest Fairtrade tea brand.

·         Clipper’s Fairtrade premium contributions actively support 114,000 tea producers and their families annually by investing in education, healthcare and topping up workers’ pension pots

·         Clipper was the first brand to offer green tea to consumers in UK supermarkets and in 2018 Clipper introduced the world’s first plastic-free, non-GM & unbleached heat-sealed tea bag made from all plant-based materials

Percol Coffee’s Fairtrade Story

·         Since its launch in 1987, Percol Coffee has always been dedicated to supporting the farmers who grow its award-winning coffee beans.

See Also

Chuku’s Surpasses Campaign Target, Achieving 800 Bookings In Six Weeks To Save It From Closure

·         Percol’s new campaign – “Coffee on a Mission” – is to be the most ethical and sustainable coffee company. Plastic-free. Carbon-neutral. Fairtrade-certified:http://www.percol.co.uk/coffee-on-a-mission/

·         Percol was the first coffee brand to receive the ‘Plastic Free Trust Mark’ from A PlasticPlanet, which now appears on their home compostable Ground, Beans and Coffee packaging

Green and Black’s

·         Green and Black’s became the first to launch a chocolate bar with the FAIRTRADE Mark on it with Maya Gold made with cocoa and spices from Belize

·         Today Green & Black’s Classic range is Fairtrade certified and is made with organic cocoa beans from the Dominican Republic.

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