If So, What is a new immersive event celebrating and bringing together leaders in art, design, music, and innovation. The event that takes place at the Palace of Fine Arts in San Francisco will feature showrooms by an international roster of curators, exhibitions by galleries from around the world, and artists working in the field of digital media.
UK galleries include Ed Cross Fine Art who will be exhibiting the work of artists Mário Macilau (b. 1984 Mozambique, lives and works in Maputo) and Abe Odedina (b. 1960 Ibadan, Nigeria, lives in London and Salvador Bahia) for If So, What? 2018. The exhibition is curated by: Katherine Finerty.
The inaugural event will follow in the footsteps of similar events that have tried to convert the Valley’s Uber-rich into art buyers. With an impressive roster of the worlds top art and design galleries, cutting edge innovation projects, and some of the best music of today, the event runs from April 26-29, 2018.