Tech geeks, the tech elite, tech innovators, tech business start-ups, investors and more took over Lisbon for 5 days this November for the 10th edition of Web Summit 2025. Gabor Nemes, co-founder of Good People Everywhere, “the world’s first purpose-driven social media platform that turns everyday kindness into global momentum – built for people who lead with heart and act with impact” sat down with ALT’s Founding Editor Joy Coker.
The platform allows users to share positive actions and connect with people through shared values rather than shared interests.
Good People Everywhere aims to create a safe, invitation-based community that prioritises positive human behaviour and social responsibility.
The company has just entered beta testing, Nemes frames the initiative as a response to global challenges including loneliness, polarisation, inequality and mistrust in political systems
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ALT: Can you tell us a little about what Good People Everywhere does?
Gabor: We are creating a new social media platform where you can share all the good deeds you have ever done or that someone has done for you or for the world. We believe that in these polarised times, humanity needs more positivity. Based on my experience, humans can be amazing. Not always, of course, but there are good people everywhere.
We started this because loneliness is real. In London there is even a minister for loneliness. Many people try to build relationships around shared interests, but studies show that shared values and shared goals matter more. The longest happiness study from Harvard, which began in 1938, shows that the quality of our lives is based on the quality of our relationships, and many people lack this.
At the same time, more than 90 percent of people do not feel they have a meaningful or fulfilled life. We want to show people that happiness is not the goal; happiness is a by-product of meaning and fulfilment. Our aim is to help people find meaning and make better connections.
ALT: That is interesting, especially when recent surveys show Finland rank as the happiest country in Europe while the UK falls behind. Why did you choose a social media platform to deliver this message? Some people might even think it sounds like a dating app.
Gabor: I knew nothing about development. My cousin and I are dreamers, and we realised a platform was the easiest way because everyone has a phone and everyone uses social media. We launched this at the moment when people first began to understand what social media does to us: anxiety, anger, polarisation, algorithms pushing extreme content. We wanted to show that it does not have to be that way. We want to find people who understand they have a personal responsibility in shaping the future and are willing to act rather than wait for politicians, because politics is clearly not working.
ALT: The UK government is looking at regulating social media for young people. There is backlash, especially as many platforms are not enforcing child-protection measures. How would your social media app be regulated?
Gabor: We are creating an invitation-only system. You can invite the best people you know. When you invite them, I personally send a message explaining why you were able to invite them. We give you credit that you can then pass on to your best people. This creates a safer space and a form of self-regulation.
ALT: Where would you say you are now in the business journey?
Gabor: We started beta testing the day before yesterday. Before Christmas we hope to launch our MVP for private users. From April we want to bring in NGOs, charities, foundations and companies, but only organisations with Corporate Social Responsibility activities.
ALT: What is the value for a company at your stage in being at Web Summit?
Gabor: Meeting people like you. Truly. I do not like networking, I prefer friendships. But the point is meeting people who believe they can change the world. People here want to solve global issues. While we live comfortably, 2.2 billion people do not have access to clean water and 770 million do not have electricity or the internet. Inequality is huge. Meeting people who want to tackle serious challenges is inspiring.
ALT: Will you launch in the UK first, or globally?
Gabor: Global launch. Your best connections may not be in the UK. We considered launching locally first but decided to open globally from the start.
ALT: What inspired this journey? What is your background?
Gabor: I usually say I used to be a selfish person. I never wanted to harm anyone, but I did not think about how I could help others. Yet somehow I always had wonderful people around me who encouraged me to do something with my life. Someone advised me to start reading books and I realised the only times I felt happy were when I improved myself or helped others. My cousin and I started the company. Now we have 42 stakeholders, 23 angel investors and one VC. We feel supported and I am grateful.
ALT: In recent years, with Elon Musk taking over Twitter, many creatives and companies have left the platform. Do you think that environment creates the conditions for a platform like yours to grow?
Gabor: People tell us this is the best timing. If you look at what is happening in the US, it is a clear slide towards fascism. We need unity. People are asking why they should hate each other. We want to show that differences do not mean division.
Despite being the best time to be alive, there are still more than 100 armed conflicts every day. Religion and money remain the main reasons. We want to do something. Many of us are morally ambitious and want to act rather than argue with politicians.
ALT: I just came from a press conference with Jameela, who said we need to join forces to resist. Do you think businesses now have to be more aware of the political landscape than ever?
Gabor: Yes. What is happening in America is bad. In 2025 many people in rich countries cannot afford to eat while still working.
Another reason we started the company was a study showing that 45 percent of Ivy League graduates go into finance or consultancy. Meanwhile 5.4 million children die every year from solvable problems, and the brightest minds are focused on advertising. This is not right.
ALT: What is the company formation?
Gabor: We are not a charity. We are a for-profit, for-purpose company. The UN says we need six trillion dollars a year to solve global crises. We have less than 20 percent. We cannot rely on charities alone. Companies must join forces. We hope to be a pioneer of for-profit, for-purpose business.
ALT: Where do you see the brand in five years?
Gabor: A book I read called The Top Five Regrets of the Dying showed that many people regret not living meaningful lives. Meaning comes from helping others.
In five years I want our company to be synonymous with meaningful living. We want to help people find the best connections of their lives, whether friendships, romantic partners or business partners.
ALT: Thank you.
Web Summit is an annual technology conference held in Lisbon, Portugal. Founded in 2009 by Paddy Cosgrave, Web Summit was held in Dublin, Ireland until 2016, when it moved to Lisbon. The conference’s topics center on internet technology, emerging technologies, marketing and venture capitalism.
