The Business Diversity Connect Conference 2024, Europe’s largest ethnic minority supplier diversity event, took place at the QEII Centre in London mid September 2024.
Hosted in collaboration with Minority Supplier Development UK (MSDUK) and the European Supplier Diversity Program (ESDP), the event highlighted the transformative contributions of minority-owned businesses (EMBs), with a focus on innovation, resilience, and corporate partnerships.
ALT A’s Editor Joy Coker spoke to Lushentha Naidoo, Managing Director of ESDP.
Naidoo was profoundly influenced by her upbringing in apartheid South Africa, fueling her passion for Equity, Diversity, and Inclusion. Starting her career at Unilever, she worked across five continents as a Supply Chain Director, leading large-scale transformation and circular economy projects. She successfully implemented an ED&I strategy in Europe, boosting gender diversity by 5% in a year. Her drive to make a global impact led her to establish ESDP, a pioneering non-profit and the first advocacy network on continental Europe to certify ethnic minority suppliers in the Netherlands, France and Germany with a database of over 500 suppliers.
“With DE&I facing increasing pushback and underinvestment, this event became crucial in reaffirming the importance of supplier diversity and inclusive procurement”
1. Tell us why you thought this event was important at the start?
At the beginning, we recognised the growing need for a dedicated platform that highlights the economic strength and innovation of ethnic minority-owned businesses. With DE&I facing increasing pushback and underinvestment, this event became crucial in reaffirming the importance of supplier diversity and inclusive procurement. We wanted to create a space where ethnic minority businesses could connect with major corporations, showcase their contributions, and demonstrate how diversity drives sustainable growth. It’s about creating real opportunities and challenging the narratives that overlook or undervalue these businesses.
2. When you think about where we are now, with organisations reviewing the need to support D&I departments or cutting staff, what needs to happen?
We’re at a critical juncture. Organisations scaling back their DE&I efforts are overlooking the long-term benefits of inclusive practices. What needs to happen is a shift in mindset—companies must see DE&I as a business essential, not just a ‘nice-to-have’. Leadership needs to invest in diversity across all levels, particularly in procurement and supply chains, as this is where real systemic change begins. It’s not just about appearances, it’s about driving innovation, resilience, and economic equity. Companies need to back their DE&I commitments with concrete action plans, measurable goals, and resources to empower diverse suppliers and teams.
3. Tell us a bit about you and how you got here?
I grew up in apartheid in South Africa during the 1980’s/90’s, and as a woman of colour by law there were limited opportunities, but they could never take away my dreams. So, from the age of 6 years old the focus of my life was getting a good education so that I could live a ‘better life’ than what was offered to my parents, Nelson Mandela was released from prison, and we knew that things would change. My parents sacrificed a lot for me to have a great education which led me to joining Unilever as management trainee in 2009. I haven’t looked back since, this opened up opportunities for me and had a global with Unilever, I’ve worked in 7 countries (5 continents) over my 14-year career. I ping ponged between finance and supply chain during that time but the one that remained consistent was my passion for DEI, I lead the ERG for women and European SC DEI program on top of my day job. The Covid period made me reflective, I had so much unique lived experience and I decided to leave my corporate job as SC director to pursue of my passion of DEI. I was invited by a peer to join an ESDP event, I was so lifted by the energy in the room that I knew I wanted to be a part of this movement. Here I am, over a year later leading this incredible organisation.
My favourite quote is from Nelson Mandela, ‘Education is the most powerful weapon that you can use to change the world’. So here I am, doing my bit to change the world!
4. What can someone attending expect?
Attendees can expect a packed event full of dynamic discussions, networking opportunities, and real-world examples of how supplier diversity is transforming the business landscape. We have leaders from major global companies and over 300 ethnic minority businesses in attendance, so it’s an excellent opportunity to form connections that could lead to real partnerships. They’ll also experience the Innovation Challenge Finals and Awards, where some of the brightest minds will present groundbreaking ideas, alongside the Business Show, which features a wide range of services and solutions. It’s a high-energy, solutions-focused environment where business meets innovation.
5. How do we drive change in 2024, and what does that look like for you?
In 2024, driving change means staying resolute in our advocacy for diversity, equity, and inclusion. We need to move from conversation to action—holding companies accountable for their DE&I commitments by ensuring tangible outcomes. For me, this means increasing minority representation in supply chains, ensuring better access to capital for ethnic minority businesses, and continuing to break down the systemic barriers that still exist. It also means staying flexible and learning from past successes and failures, scaling what works, and focusing on collaboration to make lasting change. Education and awareness are key to unlocking this!
6. In regard to procurement, how are ethnic minority businesses doing in the current climate?
The current climate presents both challenges and opportunities for ethnic minority businesses. On one hand, economic pressures and shrinking DE&I budgets have made it harder for some to break into traditional supply chains. On the other hand, there is growing recognition of the value that diverse suppliers bring, especially in fostering innovation and resilience during uncertain times. Ethnic minority businesses that have focused on niche markets, tech-driven solutions, or sustainability are thriving, but access to procurement opportunities remains uneven. The challenge is ensuring that diversity doesn’t slip off the corporate agenda as organisations tighten their belts.
7. What have been some of the trends in procurement for SMEs in 2024?
In 2024, we’ve seen a few key trends. Firstly, digital transformation continues to reshape procurement, with SMEs adopting tech solutions to streamline processes and improve efficiency. Sustainability has also emerged as a major focus, with more companies seeking green, ethical suppliers – an area where SMEs can really stand out. There’s also been a shift towards localising supply chains, driven by geopolitical factors and the push for ESG accountability. However, SMEs are still facing challenges with cash flow, compliance requirements, and gaining access to larger contracts, making it crucial for them to build strong networks and partnerships.
8. What tips can you give to businesses that don’t know their way around procurement?
For businesses new to procurement, the first step is to really understand the needs and requirements of your target buyers. Do your research on what they’re looking for and how you can add value. Building relationships is key – network as much as possible, attend events, and join industry groups to connect with decision-makers. Make sure your business is procurement-ready, with all the necessary certifications, financials, and compliance requirements in place. Lastly, be persistent – success in procurement doesn’t happen overnight, but by staying visible and continuously improving your offering, you’ll eventually make in roads.
