The Thames ahead of the weekend
World-renowned F1 driver Sir Lewis Hamilton speeds down the Thames in a luxury yacht as part of an epic stunt with IWC Schaffhausen whilst wearing the Pilot’s Watch Performance Chronograph 41 Mercedes-AMG PETRONAS Formula OneTM Team in Ceratanium®, celebrating their ten-year partnership.
The IWC brand ambassador was joined by UK radio presenter, Roman Kemp, in a Best Of British stunt, speeding past iconic British monuments like the London Eye, Tate Modern and Houses of Parliament. The once in a lifetime event celebrates Lewis’ career, one most successful F1 pilots of all time.
The stunt concludes at Battersea Power Station with an exclusive IWC drinks reception hosted by Lucy Hedges and Vicki Piria, where the brand’s flagship store is located. The seven-time world champion shared fascinating insights into his career with Mercedes-AMG PETRONAS Formula One team and recalled some of the most memorable moments lived as an IWC brand ambassador. From racing a fighter jet, driving with thousands of drones in Las Vegas, and entertaining golf and basketball challenges in Miami, his ambassadorship is truly one to remember.
IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant to sports watches. Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes.
Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use.
A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered watch cases manufactured from advanced materials, such as coloured ceramics, Ceratanium®, and titanium aluminide. A leader in sustainable luxury watchmaking, IWC sources materials responsibly and takes action to minimise its impact on the environment. Along the pillars of transparency, circularity, and responsibility, the brand crafts timepieces built to last for generations and continuously improves every element of how it manufactures, distributes, and services its products in the most responsible way. IWC also partners with organisations that work globally to support children and young people.
You might also like:NEIGHBOUR TOTORO | Re-releasing in UK & ROI cinemas August 2nd | Trailer & Quad available
