BAFTA winner American Fiction Dir
Last night talking to the media back stage American Fiction Director Cord Jefferson spoke out in the entertainment industry lack of morality, criticizing its hesitance to support ventures deemed “risky.”
The 42-year-old writer and director expressed his frustration during the winners’ press conference at the 77th annual #BAFTA awards where he received the best adapted screenplay award for his film ‘American Fiction.’
Addressing the challenges faced in financing the his comedy drama tackling racist stereotypes, Jefferson remarked, ” So many were hesitant to take on this movie, afraid to invest in it and provide distribution.” Despite acknowledging the value of awards, he emphasized that the industry operates on success rather than moral considerations, stating, “Unfortunately, this industry does not operate on morality – it operates on success… it’s a business.”
Jefferson hopes that the critical and financial success of his film sets an example for future filmmakers, encouraging them to tell stories from underrepresented perspectives. He aspires for the film’s achievements to open doors for others and influence decision-makers in the industry. “I hope it serves as a reminder that taking a risk is good,” he added.
‘American Fiction,’ which explores the story of a novelist-professor portrayed by Jeffrey Wright, has earned five Oscar nominations, including best picture and best adapted screenplay. Jefferson revealed that he had Jeffrey in mind for the project while reading the book on which it was based, expressing gratitude that the actor accepted the role.
Main image credit: LONDON, ENGLAND – FEBRUARY 18: Cord Jefferson accepts the Adapted Screenplay Award for ‘American Fiction’ during the 2024 EE BAFTA Film Awards, held at the Royal Festival Hall on February 18, 2024 in London, England. (Photo by Kate Green/BAFTA/Getty Images for BAFTA)
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